While living in Cádiz, I knew this girl whom we’ll call Bootstraps. When the new year of 2010 rolled around, it seemed every day she would come into the apartment with a new jacket on or new boots. She often carried new hand bags, scarves and always had some new & amazing store to rave about! What was this anomaly? Boostraps had stumbled upon the January mercantile tradition of Rebajas! Whenever we said, “Oye, guapa, me encanta tu vestido nuevo!”she would answer, “Thanks, I got it at rebajas”, or ask, “Rubia, ¿dónde compraste esa chaqueta nueva? es super güey!” She would answer, “Thanks, I got it at rebajas”. It was simply such an exciting time, our ears & eyes were flooded with rebajas! Big red signs displaying the magic word were everywhere.
Whether you’re a fashionista, love saving money or simply like being clothed, you will love the sales in Spain during January. Some of the most amazing sales you will ever see in your life begin around the second week of January, right after the Three Kings Festival (Los Reyes Magos). These phenomenal sales occur in three stages: first, rebajas, then an even BIGGER markdown for a second wave of rebajas, and then finally, the third portion: FINAL CLEARANCE SALES! Europe in general is always on the cutting edge of fashion, and for our students in Spain, you’ll definitely get some of this filtered down into the South East corner to our favorite Spanish city, Granada! Stores will be swollen with incredibly priced clothes, jewelry, shoes, hats, garments, watches, etc. Anything you can imagine for prices you cannot!
The English translation of Rebaja is reduction or discount. Imagine an entire month just dedicated to reducing prices on fashionable items! (Sure, many of them you may not find suitable as the Southern Spaniards can be quite eccentric in what they choose to put on their bodies or how they style their hair, but who’s to stay the mullet didn’t die in the 80’s? (There is a little bit of everything for everyone). Have you noticed the abundance of Spanish mullets still? During my time in Granada my friends and I would spend certain afternoons on what we called our Mullet Safari. How many Spanish mullets can you count in one day?
Here are a few images of local Granada customs, including REBAJAS: http://zoom.ideal.es/galeria/2012-07-01-rebajas-granada.html
You will find clothes & accessories of all kinds, from the classy & streamlined edges of Zara, to the young & frisky elements of Blanco, swooping around to the edgy, urban woman of Mango, your shopping in Granada will not be in vain! (Okay, it might be, but take advantage of your time there). Course there are countless independent stores as well, including souevnir shops of local Andalucíans & Northern Africans. As for the Gypsies that congregate in front of the Catedral offering you a sprig of their rosemary – CAUTION! They will hand it to you as a friendship offering, however this “gift” is not free, not even on sale! Simply smile, watch your belongings closely, and enjoy flipping through racks of discounted goodies.
The main shopping area in Granada is near Puerta Real in the streets Reyes Católicos, Recogias, Mesones y Acera del Darro.
I hope anyone lucky enough to be in Spain at this time, or really, just be in Spain, has the time & means to partake in this wonderful tradition 🙂
P.S. Scarves make great gits.